Mass VS Niche Publications

I have used the Wed 2.0 tool Powtoon to explore the differences between Mass and Niche publications. This has helped me to understand that Mass publications are not necessarily better or more successful than Niche publications because although Mass publications have a more general target audience, Niche publications are directed specifically towards a group of people with a common interest. This means that although Mass publications might have a larger audience, Niche publications are directed towards a specific audience which means they are more likely to buy the magazine regularly.